Your dance studio can’t run a big contest all the time; in fact, if you did it too often, it would lose its allure. But routinely doing drawings or giving out prizes can generate a lot more excitement and free advertising than you pay for the prize. We like the idea of having a few ideas - along with prizes planned - ready to pull out when you hit a slump and realize that your dancers could use a … [Read More...] about Using Contests to Encourage Social Media Engagement
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Online Marketing for Dance Studios: The Basics
Whether you love it or loathe it, social media is here to stay. But that’s not to say that it isn’t continually morphing. In the twenty-first century, you probably already realize that your studio can’t afford to stay offline or off social media; if you do, you’ll greatly inhibit your ability to be found by new potential dancers. Of course, other … [Read More...] about Online Marketing for Dance Studios: The Basics
Teaching Life Skills: Resilience, Part 2
Among many life skills your students can learn in your gym, resilience (see Part 1) is definitely among the most significant. Children start facing challenges early in life, and they need to learn to respond in a way that’s healthy. Every time they respond to even small daily challenges with resilience, they strengthen that life skill, helping them … [Read More...] about Teaching Life Skills: Resilience, Part 2
Online Marketing for Dance Studios: Facebook Contest Ideas
As we’ve discussed previously, each form of engagement with your social media accounts will increase their visibility. And visual content is key to encouraging that engagement. But it doesn’t hurt to occasionally dangle a little more of a carrot out there in front of your social media followers. Since online marketing and especially organic social … [Read More...] about Online Marketing for Dance Studios: Facebook Contest Ideas
Online Marketing for Dance Studios: Creating Your Own Unique Visual Content
The importance of including visual content in your dance studio’s marketing cannot be overstated. We already discussed how you can find images that you can legitimately use to post on your dance studio’s website or Facebook page. Now we’re going to discuss ways to simply and inexpensively create your own visual content — and offer a few ideas about … [Read More...] about Online Marketing for Dance Studios: Creating Your Own Unique Visual Content
Teaching Life Skills: Resilience, Part 1
The little people who enter your gym aren’t simply potential future gymnasts; more importantly, they’re future adults and contributors to society. And the skills they need in order to grow into that important role can be developed now in your gym. We’re not talking primarily about the physical skills you’ll be teaching your students, here — … [Read More...] about Teaching Life Skills: Resilience, Part 1
Online Marketing for Dance Studios: Your Facebook Page, Part 3
You already know that simply having an online presence isn’t enough today. Just setting up a Facebook page for your studio isn’t enough, either. When it comes to having an active Facebook presence, we’ve already discussed the importance of making sure someone posts to it regularly. Whether that someone is you or someone to whom you’ve delegated … [Read More...] about Online Marketing for Dance Studios: Your Facebook Page, Part 3
Online Marketing for Dance Studios: Your Facebook Page, Part 2
We get it. You’re a dancer and an instructor, not a “computer person.” But really, we all need to be tech savvy these days, and thankfully doing so doesn’t require any technical expertise or programming lingo anymore. At least not if you know the right people and use the right tools to your advantage. Some of the most effective tools on your belt, … [Read More...] about Online Marketing for Dance Studios: Your Facebook Page, Part 2
Online Marketing for Dance Studios: Your Facebook Page, Part 1
Facebook. On a personal level, you either love it or you hate it. As a dance studio, you can’t afford to ignore it. If you’re going to keep up with only a single social media platform, we recommend Facebook, hands down. In fact, if you had to choose between a website and a Facebook page, we might just encourage you to nix the website. (Don’t do … [Read More...] about Online Marketing for Dance Studios: Your Facebook Page, Part 1
Transform Your Holiday Dance Recital From Predictable to Profitable, Part 3
Along with the revenue you generate from the ticket sales and the add-on items themselves (see Parts 1 & 2), another way you can make your next holiday recital profitable is to use it to gain exposure for your studio. One of the benefits of using online ticketing for your holiday dance recital is that it gives you a chance to reach out to new … [Read More...] about Transform Your Holiday Dance Recital From Predictable to Profitable, Part 3
Transform Your Holiday Dance Recital From Predictable to Profitable, Part 2
Your dance studio’s holiday recital should be a celebration of the beauty and grace of the Christmas season. It should also be a time for your studio to bring in enough revenue for you to see a profitable start to the New Year. In our first article, we discussed how online ticket sales and including add-on items to your online purchasing option … [Read More...] about Transform Your Holiday Dance Recital From Predictable to Profitable, Part 2