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The Studio Guide

Using Contests to Encourage Social Media Engagement

Last updated on January 29, 2023 by Sozo Staff Leave a Comment

Your dance studio can’t run a big contest all the time; in fact, if you did it too often, it would lose its allure. But routinely doing drawings or giving out prizes can generate a lot more excitement and free advertising than you pay for the prize. We like the idea of having a few […]

Filed Under: Dance, Management

Online Marketing for Dance Studios: The Basics

Last updated on January 29, 2023 by Sozo Staff Leave a Comment

Whether you love it or loathe it, social media is here to stay. But that’s not to say that it isn’t continually morphing. In the twenty-first century, you probably already realize that your studio can’t afford to stay offline or off social media; if you do, you’ll greatly inhibit your ability to be found by […]

Filed Under: Dance, Management

Teaching Life Skills: Resilience, Part 2

Last updated on January 25, 2023 by Sozo Staff Leave a Comment

Among many life skills your students can learn in your gym, resilience (see Part 1) is definitely among the most significant. Children start facing challenges early in life, and they need to learn to respond in a way that’s healthy. Every time they respond to even small daily challenges with resilience, they strengthen that life […]

Filed Under: Dance, Gym, Martial Arts, Swim, Teaching

Online Marketing for Dance Studios: Facebook Contest Ideas

Last updated on January 23, 2023 by Sozo Staff Leave a Comment

As we’ve discussed previously, each form of engagement with your social media accounts will increase their visibility. And visual content is key to encouraging that engagement. But it doesn’t hurt to occasionally dangle a little more of a carrot out there in front of your social media followers. Since online marketing and especially organic social […]

Filed Under: Dance, Management

Online Marketing for Dance Studios: Creating Your Own Unique Visual Content

Last updated on January 18, 2023 by Sozo Staff Leave a Comment

The importance of including visual content in your dance studio’s marketing cannot be overstated. We already discussed how you can find images that you can legitimately use to post on your dance studio’s website or Facebook page. Now we’re going to discuss ways to simply and inexpensively create your own visual content — and offer […]

Filed Under: Dance, Management

Teaching Life Skills: Resilience, Part 1

Last updated on January 18, 2023 by Sozo Staff Leave a Comment

boy learning how to martial arts kick

The little people who enter your gym aren’t simply potential future gymnasts; more importantly, they’re future adults and contributors to society. And the skills they need in order to grow into that important role can be developed now in your gym. We’re not talking primarily about the physical skills you’ll be teaching your students, here […]

Filed Under: Dance, Gym, Martial Arts, Swim, Teaching

Online Marketing for Dance Studios: Your Facebook Page, Part 3

Last updated on January 18, 2023 by Sozo Staff Leave a Comment

You already know that simply having an online presence isn’t enough today. Just setting up a Facebook page for your studio isn’t enough, either. When it comes to having an active Facebook presence, we’ve already discussed the importance of making sure someone posts to it regularly. Whether that someone is you or someone to whom […]

Filed Under: Dance, Management

Online Marketing for Dance Studios: Your Facebook Page, Part 2

Last updated on April 17, 2021 by Sozo Staff Leave a Comment

We get it. You’re a dancer and an instructor, not a “computer person.” But really, we all need to be tech savvy these days, and thankfully doing so doesn’t require any technical expertise or programming lingo anymore. At least not if you know the right people and use the right tools to your advantage. Some […]

Filed Under: Dance, Management

Online Marketing for Dance Studios: Your Facebook Page, Part 1

Last updated on April 17, 2021 by Sozo Staff Leave a Comment

Facebook. On a personal level, you either love it or you hate it. As a dance studio, you can’t afford to ignore it. If you’re going to keep up with only a single social media platform, we recommend Facebook, hands down. In fact, if you had to choose between a website and a Facebook page, […]

Filed Under: Dance, Management

Transform Your Holiday Dance Recital From Predictable to Profitable, Part 3

Last updated on February 3, 2021 by Sozo Staff Leave a Comment

Along with the revenue you generate from the ticket sales and the add-on items themselves (see Parts 1 & 2), another way you can make your next holiday recital profitable is to use it to gain exposure for your studio. One of the benefits of using online ticketing for your holiday dance recital is that […]

Filed Under: Dance, Management

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Recent Posts

  • Using Contests to Encourage Social Media Engagement
  • Online Marketing for Dance Studios: The Basics
  • Teaching Life Skills: Resilience, Part 2
  • Online Marketing for Dance Studios: Facebook Contest Ideas
  • Online Marketing for Dance Studios: Creating Your Own Unique Visual Content
  • Teaching Life Skills: Resilience, Part 1
  • Online Marketing for Dance Studios: Your Facebook Page, Part 3
  • Online Marketing for Dance Studios: Your Facebook Page, Part 2
  • Online Marketing for Dance Studios: Your Facebook Page, Part 1
  • Transform Your Holiday Dance Recital From Predictable to Profitable, Part 3
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