When it comes to marketing, it’s easy to see dollar signs and simply shake your head, knowing that you don’t have the money for that kind of thing. Television, billboards, and other expensive marketing options may not be in your budget, but you know what? E-mail is actually one of the most effective ways to engage with existing families who are part of your youth activity center. The more they interact with your business, the better! And the result will be growth.
Easy and Affordable
We already know that it’s free to whip up an e-mail and send it out, but creating a professional-looking message takes time—which translates into money for your business. Well, Jackrabbit takes what can be a time-consuming task that requires technical expertise and makes it quick and easy. First, we offer plenty of e-mail options in creating valuable, personalized e-mails to various groups within your youth activity center. And since your participants’ contact information is already accessible within your Jackrabbit Class profile, selecting recipients and sending out messages to various groups or individuals is quick and easy. As an added bonus, you don’t have to worry about leaving anyone out, and you can also double-check to see messages that have been sent.
Thanks to a growing number of e-mail templates designed to take a load off your administrative staff, sending great-looking e-mails from Jackrabbit will be easy-peasy. These professionally designed, pre-formatted e-mails allow you to simply plug in your own content and any relevant graphics, select your recipients, and send! Add in the potential for automation, and you have an extremely streamlined process available at your fingertips.
Relationship-Building Potential
You probably think of sending e-mails to communicate vital information or updates to your youth center families, but have you ever thought about it as an aspect of your youth center’s relationship with them? Just like communication between individuals, regular interaction and updates are part of keeping the relationship current. Of course, you don’t want to over-send messages or have messages from your facility considered “SPAM.” In addition to not sending multiple messages within a short period of time, the wording of your e-mails can help you avoid having e-mails relegated to the “Junk Mail” category or simply deleted.
First, make sure your message sounds personable, not robotic, and proofread it for correct spelling and grammar. Also consider whether the information you’re sending will be useful for the audience. But don’t worry: you don’t have to create all kinds of specific groups within your e-mail account and hope you input all the addresses correctly. Instead, Jackrabbit makes it easy for you to to select only members of a class or category of recipients to whom a specific message applies.
For more about the benefits of sending e-mails, check out our next post.
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