Teaching & Studio Life

As we discussed in a previous post, hopefully we’ve convinced you that it’s important to connect with non-returning students, making sure to let them know you’ve noticed that they’re missing and would welcome them back. This step is an important aspect of any welcome program as you develop positive customer relationships. But we get it: […]

You love dance. That’s why you opened your own dance studio, right? The last thing you want to do is get bogged down with the nuts-and-bolts details of the business. And yet, you realize the importance of being properly insured. After all, without proper insurance, all your dreams and hard work could easily vanish if […]

The importance of including visual content in your dance studio’s marketing cannot be overstated. We already discussed how you can find images that you can legitimately use to post on your dance studio’s website or Facebook page. Now we’re going to discuss ways to simply and inexpensively create your own visual content — and offer […]

You already know that simply having an online presence isn’t enough today. Just setting up a Facebook page for your studio isn’t enough, either. When it comes to having an active Facebook presence, we’ve already discussed the importance of making sure someone posts to it regularly. Whether that someone is you or someone to whom […]

When it comes to the ideas and expertise behind your recital, we know you’ve got that covered! But when it comes to the business end of things, The Studio Guide is here to help. Not only do we have some strategies for increasing recital-related revenue, but we also give you the tools to make it […]

In today’s digital world, a strong online presence is essential for attracting new students, keeping current students engaged, and establishing your studio as a trusted brand. Whether your studio is large or boutique, a strategic approach to online visibility can set you apart from competitors. Here’s how to create and maintain an effective digital footprint. […]

Try as you might to be welcoming and warm as well as professional and polished, you won’t be able to retain every single student. Even when you implement priority enrollment  to express appreciation for returning students, not all of them will return. And if you care, each loss will sting. But how you respond—and that […]

Insurance. It’s not a fun topic, but it’s still an extremely important facet of running your dance studio. While Liability Insurance coverage is probably the first type of insurance that many studio owners think about, it’s definitely not the only type of coverage you need to have in place. Equipment Insurance Coverage for Dance Studios […]

Your dance studio can’t run a big contest all the time; in fact, if you did it too often, it would lose its allure. But routinely doing drawings or giving out prizes can generate a lot more excitement and free advertising than you pay for the prize. We like the idea of having a few […]

Whether you love it or loathe it, social media is here to stay. But that’s not to say that it isn’t continually morphing. In the twenty-first century, you probably already realize that your studio can’t afford to stay offline or off social media; if you do, you’ll greatly inhibit your ability to be found by […]

We’re guessing that online registrations and online payment processing have been huge benefits to your dance studio! As you approach the holiday season, there are a few issues that can come up. As long as you’re prepared for them, though, you can help ensure that you and your dance studio staff have a happy and […]

As we’ve discussed previously, each form of engagement with your social media accounts will increase their visibility. And visual content is key to encouraging that engagement. But it doesn’t hurt to occasionally dangle a little more of a carrot out there in front of your social media followers. Since online marketing and especially organic social […]

If you run a dance studio, chances are that you’re always looking for creative new ways to make your business a success. One of the best potential profit-generating events you could host may catch you by surprise. It’s not a special fundraiser you’ve never thought of before that will take tons of extra preparation. It’s […]

As a dance studio director, managing your staff is an important aspect of your role. Among the many responsibilities you have, the last thing you want is to have to take the extra time to hire and train new staff members more often than necessary. One way to encourage low turnover rates is to be […]