• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Studio Guide

Tips for Teachers & Students

  • Home
  • Dance Life
  • Blog
    • Management
    • Teaching
    • Dance
    • Swimming
    • Gymnastics
    • Martial Arts
  • Contact Us

Building Your Business: E-mail Marketing, Part 2

Last updated on September 5, 2023 by The Studio Guide Staff Leave a Comment

martial arts child students serious faces

Sending e-mails through your dance studio management software can help your youth activity center operate more efficiently as well as grow! While we’re focusing on using e-mails to build relationships with current participants (see Part 1), it can also be used to re-connect with former students as well as prospective ones. Each interaction with your organization, as long as it communicates meaningful information, will help build a rapport and encourage future participation.

Action-Oriented Communication

If you’re accustomed to sending home hard copy reminders with your youth activity center’s participants, perhaps you’ve been frustrated by lack of response. It may seem as if you’ve wasted an entire tree’s worth of paper, since you just end up having to make phone calls or snag parents on their way in or out, anyway. Sound familiar? Well, as frustrating as that scenario may be, there is a reason for it: often, parents read the reminders when and where they’re unable to take action in response. By contrast, e-mail more readily promotes a response.

When a parent opens an e-mail from your activity center, they’re already online, which is where they need to be in order to take action and respond. Perhaps you need them to agree to an updated policy statement or sign up for an upcoming event. If they can read the e-mail, click on a link, and perform the action, they’ll be much more likely to do so than if they have to remember what they read on a slip of paper that their child may or may not have delivered to them on the way out the door, in the car, or at the dinner table. E-mail makes responding more convenient for parents and, therefore, more effective in securing the action you desire.

Within a robust dance studio management software solution, you can easily send the same action-oriented e-mail to whatever group of recipients you wish to target. Whether it’s only families with credit card expiration dates in the next 2 months or families with children ages 6 and 7, you can quickly and easily filter and select any group of recipients you wish.

martial arts girl kicking boy in training class

Insight-Ready Responses

When you send out individual e-mails or texts from various freeware, not only will you miss out on the convenience of automation that comes with sending communications through dance studio software, but you also miss out on tracking potential. Through your dance studio software, you can run a “Sent E-mails” report, which will give you valuable insights to help you plan for future e-mails.

Among other things, the report will allow you to be able to see the numbers of e-mails that are opened verses clicked through as well as those that bounce and participants that unsubscribe. Based on performance, you’ll be able to follow-up with specific individuals on your list and make sure they are aware of important updates as well as make any necessary adjustments for the future.

Typically, all e-mails sent from any user through your dance studio software are now also searchable through a Sent E-mails Report.

Filed Under: Management

Additional Articles

Dance Studio Tips: Keeping Staff Members Happy, Part 1
Dance Studio Tips: Hiring Quality Staff Members
swim class students smiling by edge of pool
Building Your Business: E-mail Marketing, Part 1
How to Deal with Parent Confrontations, Part 3
young ballet girls posing for picture relaxing after recital
Making Dance Recitals More Profitable Than Ever
How to Deal with Parent Confrontations, Part 2

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

19 − 16 =

Primary Sidebar

Lyon Financial
X10 Home Automation

Dance Recitals & Competitions

  • Streamlining Your Dance Recital Planning
  • Dance Competition Planning: Find a Theme that Shines
  • Weighing the Advantages and Disadvantages of Dance Competitions

Dance Gear

  • Top Dancewear Companies & Dance Clothing Designers
  • Ballet Shoes for Beginners

The Dancer’s Body

  • Dancers: What It Means When Your Body Snaps, Crackles & Pops
  • Four Steps for Healthier Sleep
  • Dance Kinesiology - Understanding the Dancer's Body
Lyon Financial

Popular Articles

  • 6 Steps to Choreographing Your First Dance Solo
  • How Old Should a Child Be to Begin Competitive Swimming?
  • Dancer Life: What To Do When Bullying Happens To You
Lyon Financial

Recent Posts

  • Dance Kinesiology 101
  • Dance Recital Planning, Supervised
  • Teaching Life Skills: Resilience, Part 1
  • Dance Studio Tips: Keeping Staff Members Happy, Part 1
  • Dance Recital Planning, Settled
  • Dancers: What It Means When Your Body Snaps, Crackles & Pops, Part 2
  • Teaching Life Skills: Resilience, Part 3
  • Dance Recital Planning, Streamlined
  • Dance Studio Tips: Hiring Quality Staff Members
  • Dance Recital Planning, Simplified

Join the Conversation

  • Victor Cruz on Dance Competition Planning: The Importance of a Post-Season Review
  • John Wall on Dancer Life: What To Do When Bullying Happens To You, Part 3
  • Hugo Rodríguez on How Old Should a Child Be to Begin Competitive Swimming? Part 1
  • caitlyn aldridge on Ballet Shoes for Beginners
  • caitlyn aldridge on Ballet Shoes for Beginners

Copyright © 2023 The Studio Guide · Privacy Policy · Disclaimer · Sitemap

The Studio Guide does not provide medical advice, treatment or diagnosis; content on this website should not be utilized for medical treatment and/or diagnosis. The information provided on TheStudioGuide.com website is intended for general consumer information and should not take the place as a substitute for professional medical advice.

FTC Compliance Disclaimer: TheStudioGuide.com website is a participant in Amazon Services LLC's Associates Program, an affiliate advertising program designed to provide a means for websites to earn advertising fees by advertising & linking to Amazon.com; proceeds from product sales help cover the maintenance and operational costs for TheStudioGuide.com.