• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Studio Guide

Tips for Teachers & Students

  • Home
  • Blog
  • Contact Us

Online Marketing for Dance Studios: Facebook Contest Ideas

Last updated on July 10, 2017 by Sozo Staff Leave a Comment


As we’ve discussed previously, each form of engagement with your social media accounts will increase their visibility. And visual content is key to encouraging that engagement. But it doesn’t hurt to occasionally dangle a little more of a carrot out there in front of your social media followers. Since online marketing and especially organic social media engagement can be more beneficial than any other marketing you can do, you would do well to spend more of your marketing dollars in order to create and motivate rather than to just print fancy flyers.

Get Your Dance Studio Family Creating for You

One contest type is based on providing a creative outlet for your dancers — an outlet in addition to dance, that is. The basic idea is to submit the file or link to you (or whoever posts to your studio’s Facebook page) for you to post. Then contestants share the post, and ask their friends to share it, vying for the most Facebook “Likes.”

If you have your page settings set up correctly, you could require anyone to “Like” your dance studio’s page before they’re able to engage with any post on it, so you benefit by not only the initial visibility (and positive energy) during the contest but also by getting more fans for your page for marketing to in the future. You could take it several directions, but we recommend only one at a time.

Here are a few artistic venues to consider:
• create your own dance-related instructional video
• create your own dance-related infographic or meme
• create your own dance-related poem or story

Let Others Have a Say in Your Studio

A little less chaotic way to run a creative-content-related contest is to simply promote a contest on your website and social media pages. You could limit it to current dancers or expand it to include the public. Either way, it can offer others a chance to influence your studio’s image, and everyone loves the opportunity to have their ideas seen and heard. Instead of relying on popular vote, you could have either your instructors or a predetermined panel of parents and/or dancers vote on the winner.

Here are some ideas:
• submit a new logo or slogan for thestudio
• design the studio’s next water bottle (or another personalized item)
• choose a theme for this year’s classes or recital

Maximize Your Contest’s Publicity

Just because your contest started in cyber space doesn’t mean it has to stay there. Not only can physical products or signs result — along with physical prizes — but so can a good, old-fashioned newspaper clipping. (Who doesn’t like to see their name and photo in print?!) So be sure to submit a press release to your local media outlets, complete with a photo of the winner, their submission, and their prize (in front of your dance studio, of course). And then don’t forget to post that clipping on your studio’s bulletin board, too!

Read More About Dance

• The Value of Online Registration for Turning Pointe Academy of Dance
• Foot Care for Dancers

JackrabbitDance

JackrabbitDance.com is the leading dance studio software for more than a decade. More than 11,000 studios use Jackrabbit because the system saves them so much time, keeps them organized and simplifies communication with their customers. The beauty of Jackrabbit is the ability to grow and scale your business without outgrowing your software.

Filed Under: Dance, Management

Additional Articles

Dance Studio Tips: Keeping Staff Members Happy, Part 2
Dance Studio Tips: Keeping Staff Members Happy, Part 1
Dance Studio Tips: Hiring Quality Staff Members
A Dance Studio Owner’s Guide to Insurance, Part 2
A Dance Studio Owner’s Guide to Insurance, Part 1
Using Contests to Encourage Social Media Engagement

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

2 × two =

Primary Sidebar

Jackrabbit Dance Software
Lyon Financial

Popular Articles

  • A Dancer’s Diet: 2 Ingredients to Avoid
  • Healthy Snacks for Dancers: Summer Edition
  • What Type of Dancewear Should I Buy?
  • Happy Feet for Dancers: Basic Foot Care
  • Happy Feet for Dancers: Avoiding Injuries
  • Dance Competition Planning: Find a Theme that Shines
  • Happy Feet for Dancers: Blister Care 101
  • Ballet Shoes for Beginners
  • A Dance Studio Owner’s Guide to Insurance
  • Dancer Life: What To Do When Bullying Happens To You
Jackrabbit Class Software

Recent Posts

  • Teaching Life Skills: Resilience, Part 3
  • Teaching Life Skills: Resilience, Part 2
  • Teaching Life Skills: Resilience, Part 1
  • How Old Should a Child Be to Begin Competitive Swimming? Part 2
  • How Old Should a Child Be to Begin Competitive Swimming? Part 1
  • Dancers: What It Means When Your Body Snaps, Crackles & Pops, Part 2
  • Dancers: What It Means When Your Body Snaps, Crackles & Pops, Part 1
  • Dance Studio Tips: Keeping Staff Members Happy, Part 2
  • Dance Studio Tips: Keeping Staff Members Happy, Part 1
  • Dance Studio Tips: Hiring Quality Staff Members
X10 Home Automation

Join the Conversation

  • caitlyn aldridge on Ballet Shoes for Beginners
  • caitlyn aldridge on Ballet Shoes for Beginners
  • The Studio Guide on Happy Feet for Dancers: Basic Foot Care
  • Worried on Happy Feet for Dancers: Basic Foot Care
  • Lila on Happy Feet for Dancers: Blister Care 101

Copyright © 2019 Sozo Firm Inc