Whether you love it or loathe it, social media is here to stay. But that’s not to say that it isn’t continually morphing. In the twenty-first century, you probably already realize that your studio can’t afford to stay offline or off social media; if you do, you’ll greatly inhibit your ability to be found by new potential dancers. Of course, other local studios know that too. So how can you set your dance studio apart from the (local) competition, online in 2017?
The Importance of Engagement for Your Dance Studio’s Online Presence
Yesterday’s websites were seen as a catalog, simply a way that tech-savvy people “looked up” information; it was once enough to simply have your basic information searchable online. Those days, however, are in the past. Today it’s not just about “having a website” or even a social media page. In fact, no matter how attractive that home page or Facebook page you created a year or two ago may be, it’s definitely not enough.
When it comes to getting found on Google and other search engines and appealing to your customer base, 4 characteristics are more important now than ever, for both your website and your social media pages.
Both need to be:
• Mobile friendly
• Regularly updated
• Image rich
• Engaging & responsive
The Up Sides & Down Sides of Online Marketing for Your Dance Studio
For small or new dance studios, marketing dollars can be difficult to come by. If you’re in that place, the realities of online marketing can be good news. You no longer need to be a professional web developer, marketing expert, photographer, or writer in order to get the word out about your studio! The down side of that is that everything counts.
What we mean by that is that whether or not you term it as such, any post, image, or comment that represents your dance studio is part of your online presence and should be considered part of your marketing campaign. Even if you outsource website design, blog posts, or any other part of your marketing, today’s prospective clients can just as easily see that quick comment you made on social media when responding to an existing or former student or parent.
The Best Way To Increase Income for Your Dance Studio
As important as an active, engaging, image-rich, mobile-friendly online presence may be, it won’t necessarily increase your bottom line on its own. It might get customers to click on your studio’s website or social media page or bring them to your studio’s door. But if they discover that your online persona doesn’t match your everyday M.O., you’ll quickly lose your newly found clients — and their money. With Jackrabbitdance software, you can easily accept online registrations & payments and communicate easily and professionally with your dance students and their parents.