We get it. You’re a dancer and an instructor, not a “computer person.” But really, we all need to be tech savvy these days, and thankfully doing so doesn’t require any technical expertise or programming lingo anymore. At least not if you know the right people and use the right tools to your advantage. Some of the most effective tools on your belt, when it comes to online marketing, are actually free. We’ve already discussed the (potential) benefits of having a Facebook page for your dance studio. Now we’re going to go into a little more detail about how you can plan for your studio’s new or existing Facebook page to help your studio get noticed among your target demographic: local parents of potential dancers.
Understanding How Your Dance Studio’s Facebook Page Gets Seen
Here are a few ways having a Facebook page can help get the word out about your studio, without costing you a dime:
• Anyone who has “Liked” your page will see whatever you post to it. If your page’s fans find your posts “share-worthy,” their friends will see your posts, as well.
• Current dancers and their parents can tag your page in their own photos and posts.
• You, your dancers, instructors, parents, and more can “Check In” at your studio.
• Any interaction on your page (in the way of comments, Likes, etc.) can also make your page more visible to others.
Helping Your Dance Studio’s Facebook Page Get Seen More Often
You might be thinking that the only problem is that you end up dependent on your clientele to post, share, and tag your page. And you’re right. Knowing that shouldn’t be the curtsey at the end of the performance, though; it should inform the way you write the choreography. If you look back through that list of ways your studio’s page gets seen, you can probably pick out a few ways you can encourage those things to happen. You could always pay for a “sponsored post” that will show up in the newsfeed of your target demographic. But often, organic tags and shares from your dancers, instructors, and their families will be even more effective.
Planning for Posting Regularly to Your Studio’s Facebook Page
The first and most important principle of getting your studio’s page seen is to post to it regularly. We recommend that you schedule a specific time each day or week to post. (If you prefer to post only weekly, you can easily schedule a week’s worth of posts ahead of time.) If you really don’t want to deal with this extra responsibility, feel free to outsource it to one of your instructors, a parent, or even one of your dancers (as long as she’s old enough and has parental permission). You could pay your chosen “social media ambassador” on a per-post or per-hour basis, or simply provide a discount, gift, or positive reference for exceptional volunteer service.
Continue reading with Part 3.