You already know that simply having an online presence isn’t enough today. Just setting up a Facebook page for your studio isn’t enough, either. When it comes to having an active Facebook presence, we’ve already discussed the importance of making sure someone posts to it regularly. Whether that someone is you or someone to whom you’ve delegated that responsibility, the person who posts needs to make sure that posts frequently include images and videos and that the page is managed in a way that accurately represents and positively reflects on your dance studio.
Why Images Matter for Your Dance Studio’s Facebook Page
This collection of relevant visual content marketing statistics should definitely inform your marketing strategy:
• When asked about the most significant form of content in their online marketing, the top two responses were within a single percentage point: blogging (38%) and visual marketing (37%).
• Articles that included an image per every 75-100 words had twice as many shares on social media as those with fewer images.
• Facebook posts that include images are more than twice as likely to receive engagement than those without images.
• Infographics (images that include text) receive three times as many engagements on social media, compared to any other content type.
How (Not) To Enrich Your Dance Studio’s Online Presence with Visual Content
Among other social media no-no’s for businesses and organizations, stealing content is a big “don’t.” We know, we know. It’s so tempting to just save an image from another source and use it on your page. But you really shouldn’t. Besides the potential legal ramifications of using others’ images, it’s definitely inferior to creating your own images that reflect the personality (and bear the logo) of your dance studio.
How To Find Visual Content You Can Legitimately Use for Your Dance Studio
You have several options when it comes to creating your own visual content which you can legally post on your website and social media outlets.
First, you could purchase ready-made photos or other images that include text through a website such as Creative Market. Just be sure to read the fine print and make sure the files or licenses you purchase offer permission for commercial use. You can then add your dance studio’s logo on top of the existing image, if you desire.
If you want to be able to combine an image of your choice with your own text, some websites allow you to search for those without copyrights that you are free to use.
Other websites offer stock photos that you can pay to use; just be aware that you may also see them used elsewhere, including by your rival dance studio on the other side of town.
If you want to take your visual content to the next level, check out our next post (coming soon!) about creating your own visual content for your dance studio. Trust us: It’s probably not as difficult as you think it is.