Your dance studio’s holiday recital should be a celebration of the beauty and grace of the Christmas season. It should also be a time for your studio to bring in enough revenue for you to see a profitable start to the New Year. In our first article, we discussed how online ticket sales and including add-on items to your online purchasing option could increase the revenue which your dance studio brings in for this special event. Now let’s turn our attention to something even more basic: the smartest way to bring in the most money for your ticket sales.
Reserved Seating is Likely to Generate More Revenue Than General Admission
Some studio owners choose to offer general admission to their recitals. Those who pay the flat rate to get in the door must come early if they want to be sure to get a good seat. This system puts families who live far away or have work obligations that prevent them from arriving early at a disadvantage. It can also cause a bottleneck at the door and hard feelings from people who arrive on time only to find all the close seats being saved by those who got there earlier.
A very popular alternative to this arrangement that will help you to raise more money from ticket sales is offering reserved seating. You can use an online program. You can charge extra for preferred seating by assigning seat numbers to all of the tickets and pricing the choice seats at a higher rate the same way theaters do for professional performances. This distinction will make parents and grandparents willing to spend extra to guarantee that they’ll get a good seat at the show without having to try to be the first in line at the door on the night of the recital. It’s also a great way to sell your tickets more quickly. If people know that there are a limited number of choice seats available ,they’ll be more likely to get their tickets as soon as possible after they go on sale.
It’s no wonder that more than 80% of studios nationwide now use reserved seating for their recitals. This method brings, on average, a 30% higher revenue than the old first-come-first-serve general admission seating. You can use an online ticketing software program like Tututix to help you quickly and easily sell reserved seats to your next recital.
How to Use Reserved Ticket Sales to Encourage Families to Keep their Accounts Current
You can get creative with the way you run your online ticket sales so that this method will provide you even greater benefits. For example, you can set it up in such a way that families who haven’t paid their dance lesson bills are prevented from purchasing ticket reservations until their bill has been paid. You can make it so they can log in and get a ticket purchase code, but they won’t get their actual tickets until their account is current. Not only will this method promote greater responsibility in your clients with overdue accounts, but it will also reward those who are faithful in paying their bills.
In our final article in this series, we’ll explore some of the logistics involved with online ticketing as well as mention some ways you can use this method to draw new students to your studio.