Running a successful dance studio often feels like a balancing act. Studio owners want to grow enrollment and bring in new students, but advertising costs can quickly eat into profits. The good news is that increasing enrollment doesn’t always require spending more money on ads. In many cases, the most effective strategies involve improving the […]
Teaching & Studio Life
Resources for teachers, studio owners, and performers who manage classes or rehearsals. Discover strategies for effective teaching, motivating students, running a studio, and balancing the everyday challenges of performing arts life.
The Hardest Things About Being a Dance Teacher
From the outside, being a dance teacher can look like a dream job. You spend your days in a studio surrounded by music, movement, and students who share a love of dance. You get to choreograph routines, watch dancers improve, and celebrate performances on stage. But anyone who has spent time teaching dance knows that […]
Teaching Life Skills: Resilience, Part 2
Among many life skills your students can learn in your gym, resilience (see Part 1) is definitely among the most significant. Children start facing challenges early in life, and they need to learn to respond in a way that’s healthy. Every time they respond to even small daily challenges with resilience, they strengthen that life […]
Online Marketing for Dance Studios: Your Facebook Page, Part 1
Facebook. On a personal level, you either love it or you hate it. As a dance studio, you can’t afford to ignore it. If you’re going to keep up with only a single social media platform, we recommend Facebook, hands down. In fact, if you had to choose between a website and a Facebook page, […]
Teaching Life Skills: Resilience, Part 1
The little people who enter your gym aren’t simply potential future gymnasts; more importantly, they’re future adults and contributors to society. And the skills they need in order to grow into that important role can be developed now in your gym. We’re not talking primarily about the physical skills you’ll be teaching your students, here […]
Transform Your Holiday Dance Recital From Predictable to Profitable, Part 2
Your dance studio’s holiday recital should be a celebration of the beauty and grace of the Christmas season. It should also be a time for your studio to bring in enough revenue for you to see a profitable start to the New Year. In our first article, we discussed how online ticket sales and including […]
How to Retain Students: Proven Techniques for U.S. Dance Studios
One of the biggest challenges for dance studio owners is keeping students enrolled year after year. While attracting new students is important, maintaining a loyal base is what sustains a studio long-term. By focusing on relationships, community, and consistent quality, dance studios can improve retention and create a thriving environment for students and families alike. […]
Transform Your Holiday Dance Recital From Predictable to Profitable, Part 3
Along with the revenue you generate from the ticket sales and the add-on items themselves (see Parts 1 & 2), another way you can make your next holiday recital profitable is to use it to gain exposure for your studio. One of the benefits of using online ticketing for your holiday dance recital is that […]
Dance Studio Tips: Keeping Staff Members Happy, Part 2
Your dance studio will run so much more smoothly when you hire quality staff members and keep them happy! Not only will you as the director have fewer headaches associated with the fallout of high turnover rates — including hiring and training new staff members on a regular basis — but you’ll also appreciate the […]
Online Marketing for Dance Studios: Your Facebook Page, Part 2
We get it. You’re a dancer and an instructor, not a “computer person.” But really, we all need to be tech savvy these days, and thankfully doing so doesn’t require any technical expertise or programming lingo anymore. At least not if you know the right people and use the right tools to your advantage. Some […]
Dance Studio Tips: Hiring Quality Staff Members
As director of your dance studio, you have a multi-faceted role that requires plenty of skills and oversight of many areas. Managing your staff is one of those areas you probably didn’t anticipate taking up so much of your time — especially if you have a high staff turnover rate. Not only does high turnover […]
How to Deal with Parent Confrontations, Part 3
If you haven’t read Parts 1 and 2 in this series, those provide the background necessary for fully appreciating this segment. No matter how much we prefer to avoid conflict, the best way to resolve it is not to avoid it entirely or pretend it hasn’t happened: it’s to address the issue in a calm, […]
How to Deal with Parent Confrontations, Part 2
Whatever your field of expertise, if you work with children, you’ll necessarily have to interact with their parents. And that interaction won’t always be positive. You may not have control over how and when an angry parent approaches you with a concern (see Part 1), but you always have a choice when it comes to […]
Building Your Business: E-mail Marketing, Part 2
Sending e-mails through your dance studio management software can help your youth activity center operate more efficiently as well as grow! While we’re focusing on using e-mails to build relationships with current participants (see Part 1), it can also be used to re-connect with former students as well as prospective ones. Each interaction with your […]
Building Your Business: E-mail Marketing, Part 1
When it comes to marketing, it’s easy to see dollar signs and simply shake your head, knowing that you don’t have the money for that kind of thing. Television, billboards, and other expensive marketing options may not be in your budget, but you know what? E-mail is actually one of the most effective ways to […]